We are often asked what magic formula took our businesses to the next level. Our attendees marvel at the trajectory our unique businesses have taken so quickly. And while there truly is no magic involved, we can all directly trace the origin of our steady growth back to when we began to work together, and actively chase dreams as a team. Created to instinctively seek out community, we are all looking for belonging to a tribe. Starting a business is a time of true vulnerability, and potential loneliness. And, while friends support you, their support isn’t quite what you need, as they can't fully empathize with the grit and grind your dream requires of you. Family cheers you on, but you still feel like they are on the outside looking in. Setting goals, let alone actually achieving them alone is possible, but immensely daunting. Finding and locking hands with like-minded people that share your goals, bring out the best in you, and push you toward your optimum potential is the foundational need many industry professionals are missing. And, while finding your tribe is not always easy, it is well worth the risk. Long gone will be the days of sourcing shoots from Facebook vendors, and praying for clients who value your talents and aesthetic. Tribe means we all rise together. We ELEVATE together. Life done in living out life together, not in seasons, but for the long haul. Through the most beautiful and the most trying of times, a tribe is there to lift you up, and hold you up. It is our hope that by bringing together photographers, planners, stylists, designers, and florists in one space, you too might find your own tribe.